Privacy Policy

Last Updated: January 2026

Ackroyds Florist ("we," "us," "our," or "Company") operates the website ackroydsflorist.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all associated content, functionality, and services offered on or through the site (collectively, the "Website").

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Website. By accessing and using the Website, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

Information We Collect

We collect information about you in various ways, including:

• Personal Information: When you interact with our Website, we may collect personal data such as your name, email address, and contact details if you voluntarily provide them (e.g., through contact forms or newsletters).
• IP Address: We automatically collect your Internet Protocol (IP) address to identify your location, device, and internet service provider.
• Cookies and Similar Technologies: We use cookies, web beacons, and similar tracking technologies to enhance your browsing experience and track user behaviour.
• Usage Data: We collect information about how you interact with the Website, including pages visited, time spent on pages, links clicked, referral sources, and device information (browser type, operating system).
• Affiliate Tracking Data: As an affiliate website, we collect data related to clicks, referrals, and conversions to partner casinos and gambling operators.

How We Use Information

We use the information we collect for the following purposes:

• Analytics: To analyse Website traffic, user behaviour, and performance metrics to understand how visitors use our site.
• Affiliate Tracking: To track referrals and commissions from partner casinos and gambling operators, and to verify affiliate transactions.
• Site Improvement: To enhance, personalise, and improve the Website, content, and user experience.
• Communication: To send you newsletters, updates, and promotional content (with your consent).
• Compliance: To comply with legal obligations, regulatory requirements, and law enforcement requests.
• Fraud Prevention: To detect, prevent, and address fraudulent activity and security issues.

Cookie Policy

We use the following types of cookies on our Website:

• Essential Cookies: Required for basic website functionality and security.
• Analytics Cookies: Used to track user behaviour and Website performance (e.g., Google Analytics).
• Affiliate/Tracking Cookies: Used to identify and track referrals to partner casinos and gambling operators.
• Marketing Cookies: Used to deliver personalised advertising and promotional content.

Most web browsers allow you to control cookies through settings. You can refuse cookies, delete existing cookies, or be notified when new cookies are set. However, disabling certain cookies may affect Website functionality. For more information, visit www.allaboutcookies.org.

Third-Party Links

Our Website contains links to external websites, including partner casinos and gambling operators. We are not responsible for the privacy practices, content, or policies of these third-party websites. We strongly encourage you to review the privacy policies of any external sites before providing personal information or engaging in transactions.

When you click on links to partner casinos or gambling operators, you leave our Website and enter their platforms. We do not control, endorse, or assume liability for the practices of these third parties.

Your Rights

Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:

• Right of Access: You have the right to request a copy of the personal data we hold about you.
• Right to Rectification: You can request that we correct or update inaccurate personal data.
• Right to Erasure: You have the right to request deletion of your personal data, subject to certain exceptions.
• Right to Restrict Processing: You can request that we limit how we use your personal data.
• Right to Data Portability: You have the right to request your personal data in a portable, structured format.
• Right to Object: You can object to our processing of your personal data for marketing and profiling purposes.
• Right to Withdraw Consent: If we rely on your consent, you can withdraw it at any time.

To exercise any of these rights, please contact us using the details provided below.

Data Retention

We retain personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy. Retention periods vary depending on the type of data and the purpose of collection:

• Personal information provided through contact forms is typically retained for up to 12 months.
• Analytics and usage data are generally retained for up to 26 months.
• Affiliate tracking data is retained in accordance with affiliate program agreements and applicable legal requirements.
• Cookie data is retained according to cookie expiration settings.

If you request deletion of your data, we will remove it within 30 days, unless legal obligations require longer retention.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

Email: privacy@ackroydsflorist.co.uk

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk if you believe we have violated your data protection rights.

Note: This Website is intended for users aged 18 and over. We do not knowingly collect personal data from individuals under 18. If we become aware that we have collected data from a minor, we will take steps to delete it promptly.